Cumbernauld's AG Barr's extends deal with American drinks giant

Written by Scott Campbell.
Published at 16:25 BST on Wednesday 27th June 2012.

Cumbernauld’s AG Barr have announced an extension to an existing deal with an American drinks giant.

AG Barr, the Irn Bru makers have formally announced an extension to a deal with American drinks franchise Rockstar Inc.

The deal’s extension now means that AG Barr will continue to sell and distribute the energy drink brand in the UK and Ireland, for another fifteen years.

The deal’s extension is further to a partnership between the two firms which has been in place since 2007.

In a statement, AG Barr said: “This amendment to our existing agreement will extend the current contract through to 2024, further cementing the strong relationship between the two companies and highlighting the future growth potential of the Rockstar brand in the UK.”

Rockstar Inc. is based in Las Vegas, Nevada and bills its product as “the world's most powerful energy drink”, proclaiming that the drink is “designed for those who lead active and exhaustive lifestyles”.

Rockstar Inc.’s range includes Ginseng, Guarana and Taurine and offers a high caffeine content of 32.1mg of caffeine per 100ml.